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The Video Platform Provides The Community Control to Reduce AI-Generated Content in Their Feeds

Users will soon have a fresh option that enables them to cut down on the quantity of AI-created media appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 thousand million content made with AI.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a global rollout. This advancement aligns with a increase in AI content, fueled by recent content generation software.

AI Content on Other Platforms

Studies have shown that approximately 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is often illogical or surreal.

“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to informative clips, and we aim to give people the ability to adjust the amount of that, according to their own preferences,” said a company executive.

Scale of AI Content

The service announced that there are presently 1.3bn videos on its app identified as made with AI. Overall, more than 100 m pieces of content are submitted to the app each day, making AI content a relatively small part of its complete catalog.

Customizing Your Feed

Viewers will be able to reduce or increase the level of AI-generated videos they see by opening the content preference feature in the app and picking the AI content topic. Further subjects that are already be controlled under the filter encompass politics, fashion, beauty, and dance.

Content Labeling and Policies

TikTok’s guidelines oblige content makers to tag lifelike AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.

In addition, the service will henceforth attach an “AI-made” watermark to content produced via its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to stop users from attempting to bypass the tagging system.

Educational Initiatives

TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to produce informative material about ethical AI use. This program will assist non-profit groups focused on educating computer science.

Platform Protection

The platform has defended its safety measures, following debate over proposals to make redundant numerous review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation department in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by removing the most graphic content ahead of it has to be seen by staff. The company announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.

We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
MW
About the author

Monique Williams

A business analyst specializing in UK incentive programs, with over a decade of experience in corporate reward strategies.

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